4 strikes that may assist the Pixel 10 beat the iPhone 17

The

Pixel 10
launch is on the horizon, and mirroring final yr’s

Pixel 9
reveal, it is anticipated that the telephones can be unveiled at a

Made by Google event
this summer time, probably in August.

Whereas the

leaks
present a reasonably clear view of what to anticipate from the Pixel 10 sequence (spoiler alert: it is strikingly much like the Pixel 9), listed here are 4 issues I imagine Google must do with the Pixel 10 to seize the hearts and minds of extra folks, together with iPhone customers who’re changing into disillusioned after Apple’s latest missteps with Siri and Apple Intelligence.

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4

Go huge with Tensor

Google’s Tensor G5 chip must catchup to Apple and Qualcomm

One in all Apple’s important benefits over Google is chipset design. Apple’s newest A18 and A18 Professional chipsets have extra uncooked processing energy than Google’s Tensor G4 chipset, which is present in the whole Pixel 9 lineup. Does the Pixel 9 really feel sluggish or uneven throughout day-to-day use? Completely not. Nonetheless, if Google actually desires to steer extra Android customers and iPhone devotees to make the change, equipping the Pixel 10 with a extra highly effective chipset is important, particularly for avid gamers and content material creators.

The Pixel 10 is anticipated to characteristic a brand new chipset: Google’s Tensor G5. Though the precise pace is unknown, leaks suggest that it’s going to not signify a big leap in efficiency. Nonetheless, there may be nonetheless hope for Google’s Tensor G5 chipset to exceed expectations. For the primary time, Google is reportedly ditching Samsung for the manufacturing of its Tensor chip and is as a substitute choosing a 3nm Tensor G5 chip produced by TSMC. In distinction, Samsung manufactured final yr’s G4 chip utilizing a 4nm course of. Some great benefits of the 3nm course of embrace enhanced efficiency and effectivity as a result of smaller dimension of transistors.

If Google launches a considerably improved Tensor G5 chip for the Pixel 10 that competes successfully with Apple’s A18 Professional chip (and the upcoming A19), in addition to Qualcomm’s Snapdragon 8 Elite, it may entice many customers who’re justifiably involved about efficiency.

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3

Preserve the Pixel identification

Please maintain the digital camera bar as is Google

Hyperlink Picture

A method I feel the Pixel 10 may shine this yr is that if Google retains the digital camera bar design launched with the Pixel 9 sequence. Personally, I like that design, and if Google desires to take care of a singular identification for its Pixel telephones that clearly distinguishes them from the Galaxy S25 sequence and the iPhone, then I imagine holding the Pixel 9’s digital camera bar is one of the best ways to do this.

This yr, there was appreciable dialogue about digital camera bars, notably since leaks recommend the

iPhone 17 Pro
will characteristic a big rectangular Pixel-like digital camera bar that protrudes from the again of the telephone. Moreover, there’s the

Google Pixel 9a
, which, in comparison with its predecessors just like the Pixel 8a and 7a, fully forgoes the digital camera bar altogether. In my view, this considerably detracts from the telephone’s identification. You may have a look at a Pixel 8a and the Pixel 9 and instantly acknowledge them as Pixels; you’ll be able to’t fairly try this with the Pixel 9a.

Aesthetics matter drastically. In my view, the Pixel 9’s digital camera bar design appears a lot better than that of the Pixel 9a and the leaked design of the iPhone 17 Professional. If the Pixel 10 desires to win over extra folks, holding the Pixel 9’s smooth digital camera bar is a simple method to do this, particularly if Apple’s new iPhone 17 Professional design seems wanting ugly.

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2

Put Gemini within the highlight

Google must placed on show its clear lead in AI

At Google I/O 2025, the tech large showcased its main advances with Gemini, its premier AI know-how. Google is investing billions of {dollars} and intensive improvement assets into Gemini, and that is evident with options like

AI Mode
on Google Search, its Veo 3 video technology mannequin, Deep Analysis, and the brand new Gemini 2.5 Flash mannequin, which is smarter and quicker than earlier fashions.

If Google desires Gemini to be a key promoting level for its telephone, it must show with the Pixel 10 how folks can use it to reinforce their on a regular basis lives and the way it can accomplish duties that Apple customers can solely dream of with Apple Intelligence and Siri.

It is no secret that Apple has fallen behind within the AI race. At WWDC 2024, it showcased many options for Apple Intelligence, like on-screen consciousness, however under-delivered on a lot of these commitments this yr. In March,

Apple delayed
“a extra customized Siri” for Apple Intelligence till later this yr, with a spokesperson saying that it was taking the corporate “longer than we thought.” Rumors recommend Siri may even be glossed over totally by Apple at its upcoming WWDC occasion in June.

Google, you have got a transparent benefit with Gemini over Apple Intelligence, so make that identified loud and clear with the Pixel 10.

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1

Aggressive pricing

Google, do not hike the worth on the Pixel 10

There’s a number of financial uncertainty proper now, and a method Google may win over shoppers with the Pixel 10 is by holding the worth the identical because the Pixel 9, or higher but, decreasing it if doable.

Tariffs have been on the minds of many shoppers. Each week, there appears to be a brand new concern about how tariffs may dramatically enhance the worth of electronics, like smartphones, laptops, gaming consoles, and extra. Not too long ago, President Trump

took direct aim at Apple
, threatening to impose a 25 p.c tariff on the corporate if it does not begin bringing iPhone manufacturing to the US.

Apple was already rumored to be

increasing the price
of the iPhone 17 sequence this fall, and now with Trump’s tariff threats, that appears more and more probably. Google is not proof against tariffs, but when it desires extra folks to decide on a Pixel 10 this yr as a substitute of an iPhone 16 or an iPhone 17, it ought to keep its present pricing or, higher but, barely decrease it.

The 128GB Pixel 9 at present begins at $800, the identical worth because the 128GB iPhone 16. If the worth of the iPhone 17 will increase, the Pixel 10 can be in a very good place if it stays at $800, however even higher if Google cuts the worth a bit to entice shoppers.

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